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CERTIFICATE IN DIGITAL MARKETING ( S-C803 )

BASIC INFORMATION

  • Course Fees : 5000.00 15000.00/-
  • Course Duration : 6 MONTHS
  • Minimum Amount To Pay : Rs.500.00

Module 1: Introduction to Digital Marketing

  1. Understanding Digital Marketing

    • Definition and significance of digital marketing.
    • Evolution and trends in digital marketing.
  2. Digital Marketing Channels Overview

    • Search Engine Optimization (SEO).
    • Search Engine Marketing (SEM) and Pay-Per-Click (PPC).
    • Social Media Marketing (SMM).
    • Email Marketing.
    • Content Marketing.
    • Affiliate Marketing.
  3. Digital Marketing Strategy

    • Developing a digital marketing plan.
    • Setting goals and objectives.
    • Target audience identification.

Module 2: Website Planning and Development

  1. Website Basics

    • Importance of a website in digital marketing.
    • Components of a website.
  2. User Experience (UX) Design

    • Creating a user-friendly website.
    • Navigation and usability.
  3. Website Development Platforms

    • Introduction to website builders (WordPress, Wix, etc.).
    • Basic HTML and CSS understanding.

Module 3: Search Engine Optimization (SEO)

  1. SEO Fundamentals

    • Importance of SEO in digital marketing.
    • On-page and off-page SEO.
  2. Keyword Research and Analysis

    • Identifying relevant keywords.
    • Tools for keyword research.
  3. Technical SEO

    • Site structure and URL optimization.
    • XML sitemaps and robots.txt.
  4. Link Building Strategies

    • Building high-quality backlinks.
    • Link outreach and guest blogging.

Module 4: Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

  1. Introduction to SEM and PPC

    • Understanding paid advertising.
    • Google Ads and Bing Ads.
  2. Creating Effective Ad Campaigns

    • Ad copywriting and design.
    • Setting up ad groups and targeting.
  3. Budgeting and Bidding Strategies

    • Managing budgets for PPC campaigns.
    • Bidding strategies for maximum ROI.

Module 5: Social Media Marketing (SMM)

  1. Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
    • Creating and optimizing profiles.
  2. Content Creation and Marketing

    • Developing engaging content.
    • Content calendars and scheduling.
  3. Community Building and Engagement

    • Building a social media community.
    • Strategies for audience engagement.

Module 6: Email Marketing

  1. Email Marketing Fundamentals

    • Building an email list.
    • Types of email campaigns.
  2. Creating Effective Email Campaigns

    • Email design and copywriting.
    • Personalization and segmentation.
  3. Email Automation

    • Setting up automated email workflows.
    • Analyzing email campaign performance.

Module 7: Content Marketing

  1. Content Creation and Strategy

    • Developing a content marketing plan.
    • Different types of content (blog posts, videos, infographics).
  2. Content Distribution

    • Platforms for content distribution.
    • Influencer marketing and outreach.

Module 8: Analytics and Data Interpretation

  1. Google Analytics

    • Setting up Google Analytics.
    • Analyzing website traffic and user behavior.
  2. Key Performance Indicators (KPIs)

    • Identifying and measuring digital marketing KPIs.
    • Conversion tracking and reporting.

Module 9: Legal and Ethical Considerations

  1. Digital Marketing Ethics

    • Ethical considerations in digital marketing.
    • Privacy and data protection.
  2. Legal Aspects of Digital Marketing

    • Compliance with regulations (GDPR, CAN-SPAM, etc.).
    • Intellectual property rights.

Module 10: Future Trends in Digital Marketing

  1. Emerging Technologies

    • Artificial Intelligence (AI) in marketing.
    • Virtual Reality (VR) and Augmented Reality (AR).
  2. Adapting to Industry Changes

    • Staying updated with industry trends.
    • Continuous learning and professional development.

Eligibility Criteria:

- Minimum educational qualification: Class 10 and above